On top of the Marketing/Advertising piece, I have also done research on how new media is used to manage these businesses. Most businesses used traditional software like Microsoft Office, Accounting/Inventory Management software that can be very costly. With the advent of Apps, there are now inexpensive, even free, simple to use versions that can help you manage the basics of your business. You can pay a little more for the Apps and get a better version to handle more complex tasks. I will show how New Media has ushered in simple to use technologies that once required years of training to achieve.
I will provide a contents page as well as references for my research.
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